Social media is about relationships. Like offline relationships, the value of your online relationships is based on the time you invest in building them. While many of us may not be able to spend hours on social media every day, if we are strategic about the time we do invest, the results can be huge and transformational. The trick is to find and build your tribe – the people and organizations that care about the issues you care about. Instead of blindly casting your net into the vast twitter ocean, for example, you can find and enter smaller rooms where people are having conversations that you can contribute to and influence. One way to do this is using hashtags.
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